You need to document your event, showcase your brand or capture a special milestone, but when it comes to finding a photographer it is tempting to spend less time and money and ask an amateur photographer relative or colleague to help or use your smartphone.
The question of the budget is often a headache and it can be attractive to call upon a colleague who has affinity with photography, and do not get me wrong, there is no question that an amateur photographer can also take very beautiful photos but before choosing an amateur rather than a professional photographer, weigh the Pros and Cons. when it comes to your most important moments and representing your business, saving a little money instead of hiring a professional isn’t necessarily worth it.
So what are the benefits of hiring a professional photographer? Here are the top 5 reasons to invest in professional photography for your website and online social presence.
- Education, extensive knowledge and experience
Nowadays cameras are able to produce very fine quality images. A professional photographer is well aware of this. This is why, even if he/she very likely uses the best possible professional equipment, he/she advertises the images he/she took, not the gear he/she uses.
But it is also very true that what even the best camera on the market doesn’t feature is experience and knowledge.
Experience and expertise are primordial and there is not any shortcut to it.
Not only your photographer has followed a proper training, thoroughly learning photography techniques and concepts, building up skills and expertise, he/she has also spent many hours taking pictures in various environments, exposed to many settings, lighting conditions and subjects and has been able to cope with many different situations. He/she is able to adapt and act on-the-fly, ready to capture that unique moment.
He/she knows posing techniques, is able to guide large groups, and a crucial requirement in photography, he/she is able to master lighting techniques.
- Adapted professional equipment
As already mentioned above, good gear without experience is not sufficient. Great expertise and high range professional set of equipment together will ensure you to get top quality results, visually and technically.
Your photographer indeed have invested in high-end equipment and know how to use different top range lenses, multiple off camera flashes, reflector, backdrop etc.
Your photographer will know what gear to use to reach each specific required result. In fact he or she can be compared to any other professional as a mechanic or a plumber. Some of us may indeed own the basic tools and knowledge to perform some easy maintenance, but for specific tasks and results, the most efficient and time saving way is to call a professional with the right knowledge and gear to effectively reach a proper result.
It is the same with photography, not only will you benefit from your photographer expertise but from his/her equipment as well.
- Professional software and editing skills
Your photographer has followed a tuition and know how to efficiently and neatly edit photos, he/she owns professional equipment, computer with the right calibration and the latest software’s to reach high quality results.
- Content is king! Images are powerful assets that strengthen your online presence and represent your brand
Not only a picture worth a thousand word, now with Internet, a picture is the only valuable way to showcase your brand and enhance your organization’s online presence.
Images can also help you to strengthen your presence online. Indeed, through Search Engine Optimization or SEO, optimized photos can help you perform better and be found more easily on the web.
Plus, the best way for potential customers to get to know your business is to show them actual photos of your business, your team members, and your products or services.
Again, the cost of professional photography makes it tempting for companies to find cheaper alternative, ask help to an amateur photographer or take photos themselves.
But keep in mind that your pictures are a window for your (potential) clients and partners. Photos represent your business, your values and your brand. Whether it is to build your brand on social media or to highlight your product or services on your website or on a brochure, you want to take a particular care of your online image and presence.
Low quality and unprofessional photos of your official events, your organization and you staff, the products and services you offer will not convey the right image.
When it comes to successfully marketing and promoting your business, professional photos are a must regardless of the branch in which you work.
- Customer satisfaction, involvement and consideration of your needs and expectations
Your photographer as any other professional wants your satisfaction, he/she is totally involved and committed so that the best possible results are achieved. And this professional relationship will ensure you get professional guaranties in terms of service, quality and lead-time.
Your photographer has experience with visual requirements and will be able to determine your needs and ensure that your expectations are met. He/she will provide you with a proper customer service and support.
Your photographer will make sure to discuss your requirements and needs before the photoshoot, paying attention to every details, making sure no photos is missed, scout the location be very concerned about details.
Your photographer will also be here to support you after the shooting. She/he will perform further retouches if needed and be able to send you your photos if unfortunately you encounter a technical.