How to capture the best party pictures?

Parties are an ideal time when your family and/or your friends are all gathered and having fun but also if you are a company, a privileged moment where your employees, partners and clients are spending a good time, a moment and an atmosphere that are therefore important to capture with attractive and creative photos.

Here are some simple tips to help you take memorable photos for you to share and watch again for many years to come!

1- Prepare yourself and your shooting

If you are not organizing the party yourself, make sure to discuss the details of the party with the organizer. Make sure you get a copy of the schedule with the time of the events so that you do not miss any particular key moment.

If possible visit the venue before the party to scout the location and prepare your required equipment. Also, come in earlier the day of the party when the setup and decorations are already in place. Not only this will allow you to get ready without extra stress, but it will also allow you to check the location before the guests arrive and make some last important checks. Indeed, appearances can be misleading and getting images that look natural and spontaneous cannot be improvised. Before the party, have a look around and check the possible interesting angles and the lighting, look for spots where you can benefit from a particular perspective or unique lighting effect.

2- Set the atmosphere

Another advantage of coming earlier is to be able to photograph the location, the setting, the decorations, particularly if there is a dinner so that you can photograph the table setting, still unspoiled before the guests walk in.

If this is a private celebration, a wedding party or a birthday, it is always great to have a picture of that amazing cake before it is gone. If this is a professional party, it may be wise to capture the setting for the record and possible further events as well as any branding for your marketing communication and for your possible partners.

private and corporate party event photography; party photographer Amsterdam setting in Scheepvaartmuseum

3- Zoom in and out

Alternate larger shot to capture pictures of the atmosphere and the party as a whole, and closer framed shots to snap expressions and emotions. At parties, small groups of people often break out, so it is frequent to get a lot of photos with a small group of people, but also do not hesitate to zoom in and take some isolated portraits. Either posed, some people are often happy when the atmosphere is good and they are well dressed to stand for the lens, but also spontaneous and candid. I’ll discuss the angles and emotions in the following paragraphs!

event, corporate, conference party private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam

4- Be candid and focus on the emotions

Also remember to shoot tight! If it is also necessary to take a few wider shots to set the scene, a candid narrow shot with a narrow depth of field will enlighten the expressions and emotions of the participants whilst they are having fun. A good idea is to use a zoom lens to give you additional possibilities particularly if you are not able to move from one spot to another quickly.

You may say that it is not easy. Well yes, you are right, particularly using a flash, people are aware that there is someone taking pictures, which can modify the way they behave. The secret here is to be patient, let people get used to you being here taking pictures, move around, dive in the crowd, smile, be part of the party and be ready to pull the trigger.

event, corporate, conference party private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam

5- Move around and shoot from different angles

Don’t hesitate to vary your position and shoot from different angles. This will allow you to get a wider set of eventful images with different perspectives. Use higher angles, go up on a chair or stairs for example, or move up to a possible spot where you can shoot from above. Try to take pictures from a lower point of view, at children’s eye level, or create an interesting perspective with a canted angle to give extra dynamism to your image.

private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam

When taking group pictures, you can also shift a bit and take the photo from the side instead of shooting from the usual middle angle or step up on a chair for example to make the pictures more interesting. This is a fast-paced environment,  that can be noisy and or lack of space and it is not always easy to direct your group and place them as you wish, so be the one to move around!

event, corporate, conference party private and corporate party event photography; party photographer Amsterdam event, corporate, conference party private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam

6- Feel the moment and be creative

Stay bold and creative! If preparation is key to avoid missing any key moments, shooting a party cannot be planned entirely like when shooting in a studio. There will be a time when a guest starts a short but impressive magic trick somewhere at the other end of the venue, someone triggers a confetti popper at an unexpected time, people cheering, or there is a sudden admiring glimpse in the eye of a little girl in the audience looking at the bride… You will need to quickly adapt and embrace the unexpected, live the emotions and make them yours. Be spontaneous and creative! And most importantly don’t forget to have fun!

birthday photography, wedding photographer event, corporate, conference party private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam
private and corporate party event photography; party photographer Amsterdam
Wedding photography on location couple portrait photoshoot Loveshoot fotosessie Amsterdam wedding bruiloft private and corporate party event photography; party photographer Amsterdam

7 – Hire a professional photographer

Hiring someone may seem expensive and it is tempting to save money on such costs but the best way to receive high-quality images and highlight your event is to trust a professional. An event photographer will capture pictures of you and your guests, freeze emotions in time and highlight the spirit of the event.

Photos are a versatile asset and the best durable method to get exposed, share an experience and build your image; in the long run, it is an investment that will allow you to save time and avoid hassles. Hiring a professional event photographer will have many benefits, such as profiting from his/her experience, skills, equipment and dedication.

 

I would be very happy to help you capture the essence of your event with memorable, creative and thoughtful photos, contact me to discuss your project and your needs!

8 tips to capture creative and powerful photos of your live artistic, dance or theater performance

Photos of a live artistic performance must be as elegant, energetic and dramatic as the act and the artists who are bringing this performance to life. Dance or theatre photography is both a visual feast and a study of movement, body language and facial expressions.

Here are a few tips to obtain a thoughtful and creative caption of your performance.

1- Prepare yourself, get to know the performance

To choose the right equipment, catch the crucial moments and transcribe the dramaturgy and essence of a performance, you need to anticipate by studying the show, familiarizing yourself with the pace of the theater play or with the dance style. You also need to know if the shooting will take place during a rehearsal when you will be able to move around and even ask the artists to replay a scene or will it be a live public show when you need to stand in a particular spot not to disturb the audience. This makes a significant difference and you will have to take different technical decisions depending on the context.

In any case, if you can make sure beforehand why and when the action will take place, this will allow you to make the right choices and snap all decisive moments.

Either you can ensure you view the performance before your shooting or a rehearsal or you can discuss with the crew and the artists, the dancers, the performers, the director, ask them questions about the pace of the choreography, the message to convey, any key moments to focus on and particularly dramatic or impactful moments.

You can also ask the director if there is a video of the performance that you could view to prepare your shooting.

Make up a shot list ahead of time to help prepare your photoshoot and decide which equipment you need to use.

Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

2- The lighting, part of the performance

This is also part of your preparation. The story, the message, when the action and key moments will occur is important to know, you also need to study the lighting so that you know what to expect, where to stand and which artistic choices to choose and settings to adopt.

Lighting is an integral part of the artistic production and allows to convey a message and emotions as much as the artists can do when performing, it is, therefore, wise to talk to the lighting technicians before the show.

Dance theater photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

3- Embrace contrast, don’t be scared by dark areas

A natural reaction when shooting theater or dance performances is to attempt to capture the entire scene with the correct exposure so that everything is correctly lighted, the artists but also their surroundings, the decor etc.

However, this is mostly impossible because the stage spotlights will strongly enlighten the artist while the stage will be quite dark. Don’t be afraid to manually set your exposure on the brightly lit performers to expose them correctly. This means that some part on the stage and anyone or anything in the unlighted background will be very dark. This is not an issue, on the contrary, this contrast will highlight the artist, his/her movements and expressions. Particularly because this will allow you to decrease your ISO and/or shoot at a faster shutter speed so that you have neater and sharper photos.

Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

4- Play with depth of field

Make your photos stand out even more, create depth. To avoid flat and static photos, playing with depth and perspective will give a dynamic dimension to your photos and will enhance the dramaturgy, the movements and the emotions. Depending on how far away from the performers you can stand and the lens you are using, try if possible to play with the foreground elements, your focus point and the background element. Use a wide aperture that will allow you to have a narrow DoF, a faster shutter speed so sharper photos and to enlighten your subject.

Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

5- Zoom on the emotions

Shoot tight! If it is also necessary to take a few wider shots to set the scene, give the preference to narrow shots to highlight the emotions and the dramaturgy. In line with the previous tip, a zoomed-in image with a narrow depth of field will enlighten the expressions and emotions of the performers.

Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

6- Move around

Don’t hesitate to vary your position and shoot from different angles. This will allow you to get a wider set of eventful images with different perspectives.

Depending on the message and the rendering you have to produce (for example, great shots for a magazine, close-up portraits for a performer’s portfolio, wider shots rendering the success of the show with the crowd for a marketing purpose..) and if it is technically possible for you, move around to shoot from higher angles, from a lower point of view, from the audience, from the stage etc.

Dance theater artistic performance photographer Amsterdam Melanie lemahieu
Dance theater artistic performance photographer Amsterdam Melanie lemahieu

7- Feel the moment and be creative

Stay bold and creative! If preparation is key to avoid missing any key moments, shooting a live performance like shooting an event cannot be planned entirely like shooting in a studio. You will need to quickly adapt and embrace the unexpected, live the emotions and make them yours. Be spontaneous and creative! And most importantly don’t forget to have fun!

8 – Hire a professional photographer

Hiring someone may seem expensive and it is tempting to save money on such costs but the best way to receive high-quality images of your show and highlight your production is to trust a professional. A live performance photographer will capture pictures of dancers and comedians in mid-motion, freeze powerful expressions in time and highlight the skills of the artists and the spirit of the performance.

Photos are a versatile asset and the best durable method to get exposed, share an experience and build your image; in the long run, it is an investment that will allow you to save time and avoid hassles. Hiring a professional event photographer will have many benefits, such as profiting from his/her experience, equipment and dedication.

If you need any help or advice to organize your photoshoot, do not hesitate to reach out to me!

How to get the successful business portrait you deserve!

Having modern and professional Corporate Portraits on your website or your online social media profile as LinkedIn is one of the best ways to get noticed and find the success you’re looking for. Investing in corporate headshots will help you to strengthen your brand and online presence, impress your clients and grow your business.

 

But I know, like many people when it comes to standing in front of the camera, and I am part of this group, the first thoughts that probably come to your mind are: “I look awful on pictures”, “I don’t like having my photograph taken”, “I find it awkward”

But take a deep breath and relax, here are a few tips to help you get the most of your professional portrait.

1- Your clothes

What you are going to wear is important, it needs to reflect your personality. For the best result, it is recommended to avoid busy patterns or thin stripes. Also, avoid clothing with large logos or text as is also distracting.

Bear in mind that for close-up headshots, inscription or logo may be cut off appearing only partially leading to a strange render.

If you have to make a choice, also prefer plain clothes with colors that enlighten your skin tone, go with soft color tones and avoid either all white or very flashy colors as they tend to not turn nice on photos.

business corporate professional portrait headshot of a man
business corporate professional portrait headshot of a woman

Also take the background into consideration and adapt the color tones of your outfit accordingly. Will it be a plain white wall? then avoid a white shirt so that you will blend in, will it be outside with green trees in the background? Accessories (a tie, earrings, a necklace, a scarf, etc.) with a touch of green can then give a harmonious render!

On location corporate professional portrait headshot of a woman outside

2- Your hair

Professional headshots are often taken on location in the middle of your busy day, maybe rushing over to the photographer through the wind from outside. It is less concerning with people with shorter hair, but longer hair can look messy.

And the first thing that can be noticed on a portrait is a bad hair day!

Make sure it is well brushed and neat around the edges, photoshopping away all the little hair that goes in all directions is a very long and difficult job that most of the time is not included in the photographer fee.

A quick trip to the bathroom for one last check is recommended and you can also bring a brush with you to the shoot.

For people with long hair, the hair also has to be “posed” the hair. Do you prefer your hair up or loose behind your shoulder?

business corporate professional portrait headshot of a woman

3- Shiny skin

The photographer who comes to your workplace will most likely set up a studio with flashes to ensure to obtain constant lighting and result and flattering images. However, artificial lighting, like direct sun, can produce a shiny effect on the skin, on the front head, or on the chin for example. This is something you don’t want.

Particularly when it is a nice warm summer day. For the ladies, a bit of concealer is recommended, but men can also use some for the portrait session like a presenter on a TV set or a comedian would use. Otherwise, as you may be going to the bathroom to check your hair, while you’re there, you can also take the opportunity to freshen up.

4- Make-up

For a professional result, the use of too much make-up is not recommended. A natural look always appears better. Your corporate headshot has to reflect your personality. If you normally do not wear make-up at all, I would suggest keeping it that way, except for a bit of natural concealer to avoid the skin to shine.

And the same thing applies if every day you are wearing make-up, for example, a strong lipstick, it is also fine. In the end, the result we want to obtain is a faithful professional representation of yourself.

5- Glasses

The same applies here, if you are wearing glasses on a regular basis and they are part of you, people are used to seeing you with them, then wear them.

If you are using your glasses randomly, for example, to read or work on the computer, decide before the shoot whether you prefer to wear them or not. If you choose not to wear your glasses, then take away enough time before the shoot so you do not have marks on the side of your nose.

If you are going to wear your glasses, here are a couple of tips that lead to way better results.

Make sure they are spotless, clean your glasses carefully before your portrait is taken, dirty lenses do not look flattering on photos. Particularly as dirt or fingerprints can be enhanced by the artificial light of the flashes.

Another tip is to position your glasses properly on your nose, you do not want them to be right in front of your eyes. Eyes are very important if not the most important part of a portrait. Make sure your glasses did not slip down your nose, push them back as much as possible.

on location corporate portrait
corporate portrait branding photoshoot lifestyle website and PR photographyon location corporate portrait
on location corporate portrait

6- Pose

The last thing you want is to get a portrait that you like those standard passport photos. Here you can smile, you can take the pose, no need to look straight on to the lens.

To feel more relaxed and dynamic, a good posture to adopt is one leg in the front and one leg in the back. When resting on your back leg, you are placing your body weight on your back leg. Then turn your shoulder a bit to give some dynamism to the image.

Also make sure you lift your shoulder a bit, either by placing your hands on your hips, pocket or crossing your arm on your chest. In that way, your hands are also occupied, and it will prevent you from feeling uncomfortable and awkward not knowing what to do with your hands.

Last but not least: bring your chin (or your ears) forward. When we are standing in a normal relaxed position, no matter how skinny we are, we always have a bit of flab under our chin, this posture will prevent this.

corporate portrait branding photoshoot lifestyle website and PR photography on location corporate portrait
on location corporate portrait
On-location business corporate professional portrait headshot of a woman outside

7- Posture, smile and best side

First of all, the question of the “best side”. Some people already know how they look at pictures, how they like to look at the camera and what side of their face they prefer.

But some people do not know.  A useful thing to do before your session is to take a few pictures positioning your face in different ways, looking both to the left and to the right, and see what you prefer. You can also ask family and friends what they think!

And on the day of the session, ask your photographer, let her or him know that you are not sure so he or she can take a couple of test photos and check together with you what suits you the best.

Likewise, for the smile, some people prefer lips shut, some lips open and some people do not know. Same as for the best side, test photos before the session and at the start of the session with your photographer is a good way to determine what the best looks.

But either with full teeth or your lips closed, smiling is important, not as much with your mouth than with your eyes.

As a photographer, I prefer not to force a smile that would look fake.

I do not ask people to smile and if it does not come naturally, I always ask the person to think of a pleasant and funny moment or a hilarious joke told by your most funny friend that makes her or him laugh. So if you have difficulty smiling in front of the camera, apply that trick, it will look much more natural and spontaneous.

In any case, if there is a feature or a part of your face you do not like, you do not like to smile showing your teeth, let your photographer know. Your photographer is here to listen and to help you have an enjoyable time and a nice portrait, and there is nothing to be embarrassed about!

8- Be creative!

Depending on the type of photo and style you would like to achieve, if you are looking for a bit less formal portraits, you do not necessarily have to be photographed in front of a plain white background and to take a formal pose.

You can also use your professional surrounding as a background or be photographed whilst you are performing your job.

It is a great way to highlight your brand and field of activity and stand out!

corporate portrait branding photoshoot lifestyle website and PR photography (64)
on location corporate portrait
corporate portrait branding photoshoot lifestyle website and PR photography

If you need any help or advice to organize your business portrait session, do not hesitate to reach out to me!

3 useful tips for a successful onsite food & lifestyle restaurant photoshoot

The demand for quality food photography has exploded in recent years. Restaurant culture is booming and visual platforms like Instagram are an essential part of the dining experience.

Commercial food photoshoots were traditionally performed in a studio using high-tech facilities, food stylists, high-end product pack shots. This is moving to a more spontaneous and genuine trend and, with the rise of social media platforms, on-location food shooting became much more common.

Here are a few tips for a successful on-location shooting.

 

1- Preparation of a food photoshoot

 

Think of the look and render you would like to give to your photos and what message you would like to convey, natural, sustainable, healthy, graphical, trendy, comforting, with colors matching your branding (colored background, decoration elements, crockery…), etc.

Make a mood board: gather images that correspond to the content or style you are looking to create.

You can find inspiration on the internet, for example on GooglePinterest or stock photos webpages as Shutterstock.

Also think about the tones and color palette that can be associated with your brand and that together with the composition and style of the images, will convey the right feeling and mood. For example a calm feeling with soft and pastel tones or a playful dynamic look with bright and sharp images etc.

It is always a good idea to play and match color tones, here is a great tool to explore trendy color scheme and play with complementary tones.

horeca restautrant branding lifestyle photoshoot/ on-location food photography with healthy natural drinks with plant in the background
on location food photography with vegan sweet cake and desserts on pink and green background, Vegan Sushi Bar Amsterdam

Think of future social media communication, for example, add a Christmas touch even if the shooting is taking place in the summer so you have available material when you need it.

Make a list of the dishes you wish to showcase and prepare the day of the shoot.

That way you will be able to plan the logistics, brief your staff and have all the necessary ingredients and props ready.

For food shots, it is highly recommended to plan the session when your restaurant is quiet but the staff required to prepare the dishes is available.

 

Make sure that:

-A table can be set by the window and that there is enough space to spread out and play around as much as needed.

-The chef can focus on making lovely and appetizing dishes while the restaurant is not yet open or very quiet.

-There are not customers who could interfere in the shots.

restaurant horeca website lifestyle photoshoot
Casa Italia
0G9A1428-1

2- Preparation of atmosphere and lifestyle images

 

Even if the aim is to shoots event-like spontaneous shots, the session needs to be prepared and the shots may have to be pre-staged depending if the customer is fine with being photographed and to appear on social media or on your website.

It is always advised to appoint customers who are happy to participate, in this case, the photoshoot will have to be planned at a busier moment. Alternatively, you may ask staff members and/or friends or family members to help you. Either way, do not forget to have them sign a release where they authorize you to use their image (It’s important to always obtain a signed model release form prior to shooting, regardless of whether the model is paid or unpaid).

If you need both food and atmosphere photos, it is primordial to plan the shooting in 2 distinct stages, for example, the food shooting when the restaurant is very quiet and then or closed and the lifestyle shot when the restaurant is a bit busier or when your “models” are available.

Same as with the food, before the shoot you may want to think of future communication, message to convey, branding and color codes.

This is primordial to determine to plan the logistics so that the models wear suitable matching outfits, for example matching tones with your interior, or have the required props available.

restaurant horeca interior branding marketing lifestyle corporate photography business photoshoot On location lifestyle scene in a restaurant with a waitress and customer
restaurant horeca interior branding marketing lifestyle corporate photography business photoshoot On location photo of a chef cooking in the restaurant kitchen, zoom on the pan with flambée dish
on location food and restaurant photography restaurant horeca website lifestyle photoshoot
on location food and restaurant photography restaurant horeca website lifestyle photoshoot

3- Styling and presentation is capital

 

A big part of food photography is styling and presentation, you may not have the budget for a food stylist but with a neat presentation, fresh products, a well-prepared session and with the help, the eye and experience of your photographer, the shot will be eye-catching and mouthwatering as in a magazine!

Make sure that you have the required ingredients, fresh and in sufficient quantity so raw products can also be added and taken away to produce different images. Also make sure that the necessary crockery and props are available, for a particular image you may need items that you do not necessarily have on a daily basis in your restaurant. Be careful with your dishes and plates that they look nice and new, for example, you may want to use a new plank rather than one that was used a lot and which has a lot of stains and marks.

If you do not have a suitable table to place the food, we know how small the table can be in Amsterdam sometimes, an option is also to use the ground or use a backdrop.

on location food and restaurant photography restaurant horeca website lifestyle photoshoot
on location food photography with fresh soup and rd and green hot chili pepper

For behind the scene photos, for example of the chef busy with the preparation of a dish, make sure everything is clean and tidy and the chef wears a proper neat work outfit.

 

 

If you need any advice or have any questions, don’t hesitate to reach out to me!

5 photography tips to highlight your event

1- Think about how you plan to use your photos and prepare a shot list and briefing for your photographer

 

Before the event, consider how you plan on using your images and prepare a list of photos you want to be captured. In other words, a “shot list”.

Will the pictures be used for social media communications, marketing and promotion on your website or on a brochure?

Will they be shared with your clients and partners? Will they be used in a report for your sponsors?

Of course, you will want photos of the highlights and key moments of your event and for sure happy attendees interacting. However also think about future publication, reporting or promotion. More general abstract shots that highlight and showcase your brand may be used at a later stage on your website or marketing communications.

Among the items that you may want in your shot list are the speakers, important attendees, key players, preparation, signage, logos, partners and sponsors, décor, food, full room views, group photos, or candid photos.

Be as detailed as possible, illustrate your list with headshots of the people who need to be photographed, so your photographer is able to prepare the shooting and take the right equipment, stay on track and do not miss any images you need. If there’s anyone who would prefer not to be photographed, make sure this is also specified on the list!

You can also include a timeline of your event, a map of the venue and examples of photos you like in your briefing, this will help your photographer to understand your needs and prepare the shooting.

Do you need a special format for your image, depending on the publication, do you need portrait or landscape orientated or maybe 1:1 square photos? This is also something you should add to the briefing

Among others, here are a few useful questions you may ask yourself in order to build such a list:

What uses I want to make of my images?

Who are the photos addressed to?

What is the story I would like to tell?

Which message and feeling I want to convey?

What are the moments I need to capture to illustrate the story I want to tell?

What makes my event and/or venue stand out?

What is particularly great about my performance and my audience?

What key moments and highlights are likely to occur and how can I make sure the photographer is in the right place at the right time to capture the action?

2- Capture your specificities, unique moments, emotions and highlights of your event

 

To convey your message and your values, tell your story, build your image and stand out, you will need to get eye-catching visuals, unique and strong emotional instants rather than random nameless images. If elements and people that make your event unique are included in the shots, your image will stand out and show the specificity of your event. Another great way to convey emotions and engage your viewers is to get shots of your event from the audience’s perspective, with the attendees ‘eyes. Your viewers will then turn into active participants.

corporate event photography conference photographer amsterdam
corporate event photography conference photographer amsterdam

3- Pay attention to the lighting

 

It is wise to check the lighting with the venue technicians before the event. Good light condition is indeed a key to produce high-quality images. If your venue is poorly lit, it will be difficult to obtain great images without using external lighting (flashes). If the stage lighting is weak or there is not any lighting, the speaker will most likely be in a “backlight” situation when standing in front of a bright screen, the use of a flash will then be unavoidable which can also be disturbing for the speakers and the audience. 

There is a huge difference between photos captured in a room or on a stage poorly lit and photos taken with proper stage lighting which, additionally to the better quality, will give also enhance the emotions and bring an extra dynamism and dramaturgy to your images.

If your event is taking place outside, in case of a very sunny day, you may want to place the stage in the shadow so the speaker would not be either counter light or over lighted with unflattering hard shadows and squeezed eyes. 

Even if some lighting issues can be corrected during editing, it will never be the same quality as when the light is right from start. 

corporate event photography conference photographer amsterdam event, corporate, conference,
corporate event photography conference photographer amsterdam event, corporate, conference,art, exhibition private and corporate party event photography; party photographer Amsterdam
corporate event photography conference photographer amsterdam

 4- Take both candid and staged photos

 

You will probably need both spontaneous shots for your marketing or publications on social media as well as more formal and staged shots maybe to print and give to the attendees or for official press releases. No matter what are your initial plans, a variety of both candid and staged photos is useful. Whilst most corporate events will require a range of more or less formal shots of attendees, do not hesitate to be playful and creative, shots of participants having fun can also be worthy. Not all the shots have to be candid and stolen while the subject is not looking at the camera, shots can be staged and look natural still. For example, handshakes can be difficult to catch, often it goes very fast, and once pressing the trigger, one of the people may already look somewhere else which is less engaging, do not hesitate to ask people’s help and “stage” a spontaneous handshake!

A professional photographer will be able to advise and guide you, you can trust his/her creativity!

event, corporate, conference, award, ceremony private and corporate party event photography; party photographer Amsterdam
event, corporate, conference party private and corporate party event photography; party photographer Amsterdam

5- Hire a professional corporate event photographer

 

Hiring someone may seem expensive and it is tempting to save money on such costs but the best way to receive high-quality images of your event and highlight your brand is to trust a professional. Photos are a versatile asset and the best durable method to get exposed, share an experience and build your image; in the long run, it is an investment that will allow you to save time and avoid hassles. Hiring a professional event photographer will have many benefits, such as profiting from his/her experience, equipment and dedication. 

If you need help to organize the professional photography coverage of your event, I would be delighted to discuss your project with you, please do not hesitate to contact me!

The benefits of hiring a professional corporate photographer

You need to document your event, showcase your brand or capture a special milestone, but when it comes to finding a photographer it is tempting to spend less time and money and ask an amateur photographer relative or colleague to help or use your smartphone.

The question of the budget is often a headache and it can be attractive to call upon a colleague who has an affinity with photography and do not get me wrong, there is no question that an amateur photographer can also take very beautiful photos but before choosing an amateur rather than a professional photographer, weigh the Pros and Cons. when it comes to your most important moments and representing your business, saving a little money instead of hiring a professional isn’t necessarily worth it. 

So what are the benefits of hiring a professional photographer? Here are the top 5 reasons to invest in professional photography for your website and online social presence.

 

 

Education, extensive knowledge and experience

Nowadays cameras are able to produce very fine quality images. A professional photographer is well aware of this. This is why, even if he/she very likely uses the best possible professional equipment, he/she advertises the images he/she took, not the gear he/she uses.

But it is also very true that what even the best camera on the market doesn’t feature are experience and knowledge.

Experience and expertise are primordial and there is no shortcut to it.

Not only your photographer has followed proper training, thoroughly learning photography techniques and concepts, building up skills and expertise, he/she has also spent many hours taking pictures in various environments, exposed to many settings, lighting conditions and subjects and has been able to cope with many different situations.  He/she is able to adapt and act on-the-fly, ready to capture that unique moment.

He/she knows posing techniques, is able to guide large groups, and a crucial requirement in photography, he/she is able to master lighting techniques.

 

 

Adapted professional equipment

As already mentioned above, good gear without experience is not sufficient. Great expertise and a high range professional set of equipment together will ensure you get top quality results, visually and technically.

Your photographer indeed has invested in high-end equipment and knows how to use different top range lenses, multiple off-camera flashes, reflectors, backdrop, etc.

Your photographer will know what gear to use to reach each specifically required result. In fact, he or she can be compared to any other professional as a mechanic or a plumber. Some of us may indeed own the basic tools and knowledge to perform some easy maintenance, but for specific tasks and results, the most efficient and time-saving way is to call a professional with the right knowledge and gear to effectively reach a proper result.

It is the same with photography, not only will you benefit from your photographer’s expertise but from his/her equipment as well. 

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Professional software and editing skills

Your photographer has followed tuition and knows how to efficiently and neatly edit photos, he/she owns professional equipment, a computer with the right calibration and the latest software’s to reach high-quality results.

 

Content is king! Images are powerful assets that strengthen your online presence and represent your brand

Not only a picture worth a thousand words, now with the Internet, a picture is also the only valuable way to showcase your brand and enhance your organization’s online presence. 

Images can also help you to strengthen your presence online. Indeed, through Search Engine Optimization or SEO, optimized photos can help you perform better and be found more easily on the web.

Plus, the best way for potential customers to get to know your business is to show actual photos of your business to them, your team members, and your products or services.

Again, the cost of professional photography makes it tempting for companies to find a cheaper alternative, ask help from an amateur photographer or take photos themselves.  

But keep in mind that your pictures are a window for your (potential) clients and partners. Photos represent your business, your values and your brand. Whether it is to build your brand on social media or to highlight your product or services on your website or on a brochure, you want to take particular care of your online image and presence. 

Low quality and unprofessional photos of your official events, your organization and your staff, the products and services you offer will not convey the right image.

When it comes to successfully marketing and promoting your business, professional photos are a must regardless of the branch in which you work.

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Customer satisfaction, involvement and consideration of your needs and expectations

Your photographer like any other professional wants your satisfaction, he/she is totally involved and committed so that the best possible results are achieved. And this professional relationship will ensure you get professional guarantees in terms of service, quality and lead-time.

Your photographer has experience with visual requirements and will be able to determine your needs and ensure that your expectations are met. He/she will provide you with proper customer service and support.

Your photographer will make sure to discuss your requirements and needs before the photoshoot, paying attention to every detail, making sure no photos are missed, scout the location be very concerned about details.

Your photographer will also be here to support you after the shooting. She/he will perform further retouches if needed and be able to send you your photos again if unfortunately, you encounter a technical issue.

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If you need any information or would like to discuss the possible options of corporate photoshoots, don’t hesitate to reach out to me!

5 reasons to hire a professional photographer

You need to document your event, represent your brand, capture a special day, immortalize your wedding, or snap some family portraits, but when it comes to finding a photographer it is tempting to spend less time and money and ask an amateur photographer relative or colleague to help or use your smartphone.

The question of the budget is often a headache and it can be attractive to call upon a friend who has an affinity with photography, and do not get me wrong, there is no question that an amateur photographer can also take very beautiful photos but before choosing an amateur rather than a professional photographer, weigh the Pros and Cons. when it comes to your most important moments and memories, saving a little money instead of hiring a professional isn’t necessarily worth it. Here are the top 5 reasons to hire a professional photographer:

 

 

  • Education, extensive knowledge and experience

 

It is true that nowadays cameras are able to produce very fine quality images. A professional photographer is well aware of this. This is why, even if he/she very likely uses the best possible professional equipment, he/she advertises the images he/she took, not the gear he/she uses.

But it is also very true that what even the best camera on the market doesn’t feature is experience and knowledge.

Experience and expertise are primordial and there is not any shortcut to it.

Not only your photographer has followed a proper training, thoroughly learning photography techniques and concepts, building up skills and expertise, he/she has also spent many hours taking pictures in various environments, exposed to many settings, lighting conditions and subjects and has been able to cope with many different situations.  He/she is able to adapt and act on-the-fly, ready to capture that unique moment.

He/she knows posing techniques, is able to guide large groups, and a crucial requirement in photography, he/she is able to master lighting techniques.

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Bachelorette party photoshoot Amsterdam session photo EVJF
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  • Professional adapted equipment

 

As already mentioned in the first point, good gear without experience is not sufficient. Great expertise and high range professional set of equipment together will ensure you to get top quality results, visually and technically.

Your photographer indeed has and knows how to use different top range lenses, multiple off-camera flashes, reflector, backdrop, etc.

Your photographer will know what gear to use to reach each specifically required result. Your photographer can be compared to a mechanic or a plumber! We may indeed all own the basic tools and knowledge to perform some easy basic maintenance, but for specific tasks and results, there is no question than to call a professional with the right knowledge and gear to effectively reach a proper result.

Not only will you benefit from your photographer’s expertise but from his/her equipment as well. If you need a particular set of lenses to reach a result, you may otherwise have to rent one.

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  • Professional software and editing skills

 

Your photographer has followed tuition and knows how to efficiently and neatly edit photos, he/she owns professional equipment, computer with the right calibration and latest software, to perform high-quality results.

  • Customer satisfaction, involvement and consideration of your needs and expectations

 

Your photographer as any other professional wants your satisfaction, he/she is totally involved and committed so that the best possible results are achieved, even if this means not taking any break!

And this professional relationship will ensure you get professional guaranties in terms of service, quality and lead-time.

Your photographer has experience with visual requirements and will be able to determine your needs and ensure that your expectations are met. He/she will provide you with proper customer service and support, which you would not get with your friends or relatives.

But how can you be sure your photographer understands your needs and is professional? He/she will ask you if it is possible to meet, to scout the location, be very concerned about details and ask you a lot of questions to determine what you are looking for, which moments need to be captured, is there any group pictures needed, if so, how many people would there be on the pictures… he/she will send you some example, share a plan of action and make a “mood-board” with you, send you tips

 

  • The artist’s vision and touch

 

Finally, professional photographers do not only randomly capture snapshots, but they create a unique artistic image with a unique style, each photographer will place his or her own touch of creativity making your photos even more special and personal.

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wedding photographer Amsterdam Melanie Lemahieu

Last but not least you can relax, not worry about a thing, concentrate on the important things and have some good time!

A dedicated professional photographer indeed has a cost but investing in the right professional for the right job is not something wise to save money on, particularly when it comes to your image and capturing your most important or precious moments.

Invest in images you will be proud of!

If you would like to discuss how I can work with you to create professional images for your corporate or private requirements, do not hesitate to get in touch!