Lifestyle photography is a photographic style that lies between documentary photography, authentic and spontaneous, and classic portraiture, controlled and staged.
People and products are photographed in real-life situations and the photos aim to reflect the emotion of a moment with a genuine and artistic touch. Although these images may be staged or pre-planned, they should appear not to be. Many of today’s big companies prefer to use this style to reflect their brand, and at the same time lifestyle photography has gained a big following with individuals, mainly due to the rise of Instagram and other social media.
Lifestyle photography is ideal for genuinely documenting special occasions and milestones and for authentically showcasing your brand and highlighting your services and products.
To find out more about how lifestyle photography can work for you, contact me.
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