You need to document your event, showcase your brand or capture a special milestone, but when it comes to finding a photographer it is tempting to spend less time and money and ask an amateur photographer relative or colleague to help or use your smartphone.
The question of the budget is often a headache and it can be attractive to call upon a colleague who has an affinity with photography and do not get me wrong, there is no question that an amateur photographer can also take very beautiful photos but before choosing an amateur rather than a professional photographer, weigh the Pros and Cons. when it comes to your most important moments and representing your business, saving a little money instead of hiring a professional isn’t necessarily worth it.
So what are the benefits of hiring a professional photographer? Here are the top 5 reasons to invest in professional photography for your website and online social presence.
Education, extensive knowledge and experience
Nowadays cameras are able to produce very fine quality images. A professional photographer is well aware of this. This is why, even if he/she very likely uses the best possible professional equipment, he/she advertises the images he/she took, not the gear he/she uses.
But it is also very true that what even the best camera on the market doesn’t feature are experience and knowledge.
Experience and expertise are primordial and there is not any shortcut to it.
Not only your photographer has followed a proper training, thoroughly learning photography techniques and concepts, building up skills and expertise, he/she has also spent many hours taking pictures in various environments, exposed to many settings, lighting conditions and subjects and has been able to cope with many different situations. He/she is able to adapt and act on-the-fly, ready to capture that unique moment.
He/she knows posing techniques, is able to guide large groups, and a crucial requirement in photography, he/she is able to master lighting techniques.
Adapted professional equipment
As already mentioned above, good gear without experience is not sufficient. Great expertise and high range professional set of equipment together will ensure you to get top quality results, visually and technically.
Your photographer indeed has invested in high-end equipment and knows how to use different top range lenses, multiple off-camera flashes, reflector, backdrop, etc.
Your photographer will know what gear to use to reach each specifically required result. In fact, he or she can be compared to any other professional as a mechanic or a plumber. Some of us may indeed own the basic tools and knowledge to perform some easy maintenance, but for specific tasks and results, the most efficient and time-saving way is to call a professional with the right knowledge and gear to effectively reach a proper result.
It is the same with photography, not only will you benefit from your photographer expertise but from his/her equipment as well.